Content Marketing: The Customer-search engines love content-Compass
Customers love Google and content in a mutually reinforcing relationship circle:
Customers looking for advisory, instructive and informative content. You are looking for such content to search engines by typing the appropriate keywords.
The search engines are more finely focused on delivering that content in the highest quality. Search for and evaluate them sites where you can find keywords within the content, which award a high quality of their algorithms.
Because customers love quality content and search, and search and search engines love quality content. And who offers quality content that makes the search engines first, then their users happy, and ultimately themselves – as estimated by the potential customer guide, expert or entertainer.
The business card of world’s most expensive diamond … a
The business card business is one of the most effective personal marketing.
It is our calling card and therefore should be carefully prepared a number of techniques exist for businesses to know how we should deliver them to cause a greater impact on business.
One such technique is for example in providing several cards, maybe 2 or 3 cards to avoid the party who receives the discard. What happens is that when receiving 2 or 3 cards will be harder to pull all that away and keep at least one of them.
But what if to heighten the effect we use a card that has diamonds? … I definitely think that we would open many doors and many would be eager to know and to receive our calling card business.
Well the company Astrum Black Signature Card has created a business card of world’s most expensive, one each worth $ 1.500 U.S. dollars being the reason for its tremendous value having diamonds embedded in the card.
This company, as reported by the The Huffington Post, Produces a range of credit cards at the most exclusive as the American Express Centurion Card, Dubai First Royale MasterCard and the Visa Infinite.
This card with diamonds is not sold to anyone, but that is only made at the invitation of the same company among most famous personalities from all over the world.
Content Marketing: Long text are stronger
Today is a lengthy quote because it cleans up with a false belief, influenced the Web and direct marketing texts effectively: that the shorter text is the better forever.
Andy Maslen, direct marketing veteran from the United States, writes in “texts – Toolbox for writers”:
“In direct marketing area, to which I am specialized for twenty years, tests have repeatedly shown that long texts greater advertising impact than short ones. [...].
Carried on long sales letters more orders than on a short version. And long advertisements resolve more queries than short ones. [...].
I’ve worked with clients who have been rigorously tested advertising copy: four-sided to two-page sales letters or e-mails, compared with 100 words in comparison with those of 2500 words. And in almost all cases, the long texts were effective. [...]
The question of whether short or long can perhaps be clarified by the following consideration: If you had the opportunity to go to your readers at home or in his office, he should give you for your presentation five minutes or an hour to give time “?
All this applies only if you have to say something. A long text lined up with marketing ideas, innovative leader with a fast ROI, unique (the only Steve Jobs could say unpeinlich) etc, is just talkative and not effective.
Has read this long text lines to probably the IBM Marketing: Look at the major economic, intelligence, and IT magazines. There are found in almost every issue IBM ads with text that fill the entire A4 page. The White Papers are like several pages long professional essays (translated most recognizable from the original version).
I’m building a business model – About “Business Model Generation, the manual for visionaries, game changers and challenger”
A “nice” in all respects Book: Business Model Generation by Alexander Osterwalder and Yves Pigneur. The authors describe two illustrative – and this is meant literally – how can design business models with these eight basic elements:
- Customer segments (customer segment, CS)
- value proposition (value proposition, VP)
- Channels (Channels, CH)
- customer relations (Customer Relationships)
- sources of revenue (revenue streams, R $)
- Key Resources (Key Resources, LR)
- key activities (Key Activities, KA)
- Key Partnerships (Key Partnerships, KP)
- Cost Structure (Cost Structure, C $).
The business model concepts highlight fields, on a “canvas business”, ie on a canvas, using a series of featured creative and analytical tools will be filled with content. This content may not necessarily be verbal. Drawings and sketches to go too. In the development phase have proven post-its. Helpful, the book explains what basic alternatives for the content of the basic elements are available, as can be formed around customer segments and rate.
The chapter “pattern” provides a variety of standard business models, which can be the visionaries, game changers and challenger oriented (but then that just are not as correct). The original or in part (for me) unknown creativity and analytical tools (very useful: B2B customers understand the empathy card).
Business Model Generation is suitable not only for the founder or the formation of strategic business units. It is also best used in order to be clear in the existing company’s own business model – such as the starting point for a sound (content) marketing strategy for the business model needs to be clear.
About Translation & Localization of the better business and technology texts
At the conference “German in the Sciences” was – of course – complained that the German is displaced with his skills from English to the sciences and in business anyway. It went so expressive and meaningful shaping German language tools such as the prefix, which lost many reflexive verbs, the neuter or the formation of nouns. That’s right. But with English as a lingua franca you will have to resign in favor of a globalized communications.
One must not resign themselves to the fact that missing German translations from English, these instruments also. Texts of international business technology company as blog posts, white papers, reference reports or press releases will be strictly translated along the English, without using the capabilities of the Germans. Although the results are fairly understandable, grammatically correct, but for German readers ugly and tasteless texts which show that the commitment to the German market, but then limited budget.
Translation mainly for – or rather for the localization – is of texts with technical issues, that the translator familiar first with this technology needs to language and word choice to meet the technical community, and secondly, should dominate just all the instruments of the German .
Social networks change the world for their impact on Change.org and fight the big corporations
The true entrepreneur develops businesses that do not want to make money but because he really wants to change the world.
The case of Steve Jobs, founder of Apple, is the most emblematic in that respect. Jobs with all the money he had and although the disease had continued to give everything of themselves to realize their dreams within Apple.
Today, thanks to the Internet any of us can change the world without necessarily having to develop a business idea. The Internet has thus become one of the most powerful tools that every citizen can have that in recent years has been enhanced thanks to social networks like Twitter and Facebook.
But apart from these social networks quite popular, there has been a social network that specializes in achieving changes in our society called C hange.org (Translated into Spanish would change).
Change has been created as a social networking site that specializes in promoting requests that any user of that network. The platform is in English only, but allows you to enter requests from anywhere in the world.
The process is very simple, just that we subscribe to and enter a request for it to be promoted by various means and thus achieve impact through adherence to the request by the thousands of users who may believe in the request we made.
The highest profile case has had in recent weeks Change.org has been the case for a nanny who protested against the project that had the Bank of America to charge an additional fee. This nanny named Molly Katchpole, immediately succeeded thousands of accessions within the United States, managing to be interviewed by various media measured in that country. Such was the impact of its request that the Bank of America had to return and announce that he would no longer carry out his project to collect this fee.
Molly Katchpole definitely managed to change the world through this social network Change.org
If you have a specific request to do and you feel you need the support of more people to be heard, Change.org can help in that purpose.
